It has to be said, the PuzzleDonkey Facebook application hasn’t taken off as well as I’d hoped. Thing that was ridiculously and unexpectedly successful in its original incarnation plus the most popular social networking site in the world seemed like quite a good combination, but so far it doesn’t really seem to have had much of an impact on the zeitgeist. What it needs is some brilliant new feature that’s so brilliant and amazing that no one can resist it.

Many years ago, in my Essex days, there was a site called atthecrossroads.com. What it was was loads of daily puzzles - the kind of thing that’s simple enough in principle that a new one can be generated every day by computer, but still jolly good fun to solve. With its assistance I whiled away many a happy lunch break, many of them possibly stretching just a teensy bit past when technically my lunch break was supposed to end. It was, in summary, a Jolly Good Website, and I thoroughly approved. As did lots of other people, because it was very successful, with a thriving community of puzzlers.

It was so successful that it was eventually bought out by Jim Davis, and suddenly not only did you have to pay a subscription - which I might not have minded - but so too was the site defaced by images of that irritating orange cat all over the place - which I definitely did. And so ended my relationship with atthecrossroads.com.

Nowadays, the monstrosity that it’s turned into can be found - should anyone want to find it, which seems unlikely - at garfieldgames.com. I think it’s free to use again now, but I couldn’t bear to put up with the hideous background music for long enough to find out for certain. What’s needed is something like it used to be in the good old days - nothing flashy that makes you want to stab your eyes out, no ‘hilarious’ cats that make you want to stab Jim Davis’s eyes out - just some nice simple puzzles that you can go along and play every day while you eat your lunch.

All of which is just a long winded way of announcing the launch of PuzzleDonkey Daily, which aims to be exactly that. It’s only got four puzzles at the minute, but there’ll be a new one of each every day, and we’ll be adding lots more in due course. If this doesn’t make PuzzleDonkey the most popular thing in the whole world ever then, well, I’ll just have to think of something else. And if it does, I won’t be selling it to Jim Davis.